coatings industry:" green logo" messy controversy
" to your new house is used for getting married? We have a special marriage room that paint, to ensure clean, pave the way for the pregnancy. Until you have kids, you can also here to buy our children's room designed specifically for children paint." In the lake Street, Quanzhou, a certain brand of paint store owner recommended this to the press, it sounds really is professional.
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in the store, the brand of bottled Although the paint on the marked chemical composition of various ingredients, and yet the name of" green" message, the boss also told reporters promise that said:" absolutely environmentally friendly."
Urban Tian An Road, a paint shop, sales lady told reporters while promoting an intelligent paint since that is the use of photocatalyst, anion , Nano and other principles, the interior of the gas garbage removal. According to the weight difference is divided into 188 yuan and 298 yuan two." If you're too high prices, we have other brands, are also environmentally friendly." Sales lady said.
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Paint Shop's address more dispersed, yesterday To know more about market conditions, the reporter also came to the city, Xinhua Road. This store sells brand paint more, but some mark of the net content, and some not marked, is the subject of some kilograms of net content, and some are the subject up.
store owner said that, if affordable, we could have bought a factory in Jinjiang production of paint, a bucket of 40 kilos is also only 40 yuan, closer look at the packaging, the reporter found that this coating is also the name of" green" message, the boss could not take the relevant test reports, although the shelf life of 6 months, but the production date of this column is blank .
Q to these, the boss explained:" This paint is very popular in our shop, these are newly arrived, can not be expired, you can rest assured with it." Side of the explanation, the boss side of the drum lid open, the paint bucket filled with plastic bags, free to speak.
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barrel outer coating does not indicate the net content of paint in the end is a multi-barrel, the case of the existence of Quejinshaoliang may hard to say. In the interview, when asked after sales issues, are a lot of paint store owner, said their product quality problems will not arise.
green certificates passive hands inferior paint" to" green
To environmental renovation, the first thought is to use environmentally friendly materials. Decoration materials contain some chemical compounds, such as benzene, phenol, aldehyde and its derivatives, is harmful to the human body. Recently, this reporter visited the market found a lot of paint is not as environmentally friendly goods merchant said, to cover up the truth on the certification of environmental protection actually moving from the hands and feet.
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Identification of coating inspection certificate, Do not believe business-to" products do not contain VOC" guarantee. Some inspection certificate and did not respond truthfully and other specific VOC content, but the VOC content of formaldehyde, benzene content and categorized lists the standard proof of its content, but refuses to talk about the overall VOC content.
VOC is a carcinogen, the health of over-the killer is the real deal. This irresponsible attitude is irresponsible consumer health. No extra time to talk to the average consumer business to play word games, so it is still prevention, be sure to select the brand reliable, service good brand, adhere to the formal business purchasing, buying time to get the latest environmentally friendly products. Maintain an appropriate consumer attitude: the product inspection certificate can not not believe, not the whole letter.
green hype worsen paint companies how to adapt
ever since the Copenhagen meeting, the environmental protection industry has become an eternal theme, but the paint companies to take" green" to do a selling point, in the end line does not work? think about it, as long as the product market, which After repeated testing is not a country, if environmental standards, and who dare to open Nachulaimai products? Now that our products meet national standards, that promote what it use? just like everyone with long nose and eyes and mouth Like, if a star facial looks complete, it makes sense you?
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Of course, some products have certainly higher than the national standard, but as a business, quality is life itself. Higher than the national standard for product quality and not walking a fine line, it is essential. Meanwhile, higher than the national standards of corporate standards to produce products, which is a social responsibility. Especially for products like paint, if environmental standards, the human body can cause much harm, and now we all know can understand. When consumers purchase products, health is not threatened, this is the most basic business ethics, there is nothing out worth showing off.
another point of view, if a product has the environmental protection as a selling point, perhaps it is really no other advantages, and can only get green that matter. At the same time, and now all kinds of environmental standards, certification varied, the average consumer is difficult to distinguish clearly these standards, certification What is the difference between, in the end which is good, the basic business of the flicker entirely." ," ， ， ， ， ， 。
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to paint industry, for example, the development of This year more than 10 years, most of the paint brand product itself, the difference is not very large. Both the product quality or environmental protection for several major brands have not much difference between the maximum price and marketing strategy that can work around it. Many consumers are concerned about the color, the general difference is not large, as long as skilled workers, are available through the deployment, configuration, a consumer favorite color. In this light, the green paint industry competition, the actual value of the brand has entered the competition between cultural content, then let the quality of the product itself that matters, in particular, to environmental protection as a selling point, no doubt a bit behind the times, and with the times pace out of touch.
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look from another perspective, if there is no inherent quality problems, If you take environmental protection as a selling point so, no doubt close to their own products, this is simply not a brand of long-term scheme, in order to really hit the market must be the quality of the products and services to their own efforts above, this is the real consumer psychology moved An important reason.
environmental first: water-based paint or occupy the paint market, more than half
With the deterioration of the environment, social life and habits of the guide, people continue to pursue" green, green, low-carbon" way of life. These people are called" LOHAS" ," LOHAS" the first letter of the English word form" LOHAS" this new vocabulary, literal translation is" healthy sustainable lifestyle." This" healthy sustainable way of life" more reflected in the consumer home environment, the renovation of the interior wall to select a variety of environmentally friendly paint, paint companies have also introduced a" health paint," " pregnant women paint," " Children paint" and other concepts of products, furniture to buy natural materials, green products and so on.
exterior paint to implement big environmentalist
1 , a large exterior wall decoration Material environmentalists
decoration in the home environment-friendly interior wall paint used to reduce the release of harmful substances, etc. These is a small concept of environmental protection. Large and systematic philosophy of environmental protection, in addition to the familiar common types of environmental protection concepts, but also include regional or global environment and sustainable development and human production and life through social activities ways to reduce the harmful effects on the natural environment.
in the home area, involving a large green areas are: access to raw materials to the sustainable development of the means, not of natural resources with to predatory injury; production process using a variety of means of using energy resources such as water electrical, etc., and can be recycled; a variety of packaging materials using recycled materials; the final product on the human body and the natural environment is friendly; product can be recovered after the final disposal reuse.
2, low-carbon, low emission, low pollution and the promotion of environmentally friendly exterior wall paint
environmental experts believe that paint is the second largest in modern society, pollution, environmental protection, there is no doubt paint health guarantee. The so-called green paint, the paint is to protect the environment, with non-toxic, odor-free characteristics, can inhibit the growth of mold. Interior wall paint to environmental protection, exterior paint but also to environmental protection, exterior paint in addition to decoration, enhanced exterior walls, paint the external walls of environmentally friendly low-emission, low pollution, low carbon, will not cause major ecological impact on the environment. Exterior paint also known for its fresh, elegant, non-toxic, odorless, safe, economical, more and more by the majority of users.
is currently in China has been promoting the use of exterior paint, but coverage is low, while in developed countries, the most used exterior decoration is the exterior paint. Almost all Western European countries paint decorated wall in the United States, 70% of the external walls of buildings are decorated with paint; Singapore's residential buildings with more than 85% wall paint decoration. Not only in Europe, America, Japan and other developed areas in large-scale use wall paint, wall paint decoration Thailand already accounts for 50% of the amount of decoration. In China or in various types of stone, glass curtain wall, aluminum, aluminum panels, exterior wall tiles and other wall decoration materials based.
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Although water-based paint can not replace oil-based paint in all areas, but as technology advances, the major trend of water-based paint is inevitable. But most consumers still depend on knowledge of environment-friendly exterior wall paint, care for a small home, more concerned with the overall living environment, the earth ecosystem, large consumers, environmentalists need to support. In Beijing and other cities, oil paint has been building for sale or sale by the city. The next 4-7 years, water-based paint coatings industry in China will account for more than 50% market share. Reduce use and emissions of harmful substances in environmental health at the same time concerned about the home, people began to earth with practical action to support environmental protection.
With the development of high-performance exterior paint, new species emerging, Ferris is also water-based exterior paint products have passed the ISO14001 Environmental Management System Certification and the China Environmental Labeling Certification (ten rings certification), is the real double green products. People and the environment will not cause any harm.
is now a growing emphasis on building in harmony with nature, non-toxic paint safe natural color, energy-saving insulation, environmental protection and other characteristics of low-carbon , in line with people's psychological return to nature, the price of the economy, the construction is relatively easy to make a strong return wall paint wall decoration market.
Source: and the home network
This chapterfrom the:Home improvement and Knowledge Q & A (http://www.86073.com),Reprinted Please note Ming.